Jessica Simpson is on a mission to get back in shape after giving birth a month ago – and today was officially announced as the new face of Weight Watchers. The former singer, 31, is the new North America ambassador for the points-based weight loss programme and joins the likes of Jennifer Hudson, who also fronts campaigns for the brand.
Jessica will trade ‘yo-yo dieting for a healthier lifestyle,’ according to a Weight Watchers spokesman. Jessica spoke to the new edition of People magazine, in which she appears in a photo shoot with daughter Maxwell Drew and fiance Eric Johnson.
She revealed she is eating simple meals, including shrimp with sautéed spring vegetables and quinoa.
Simpson is also drinking home-mixed juices, her favourite being kale, spinach, apple, ginger, romaine, celery and carrot combo.
Talking about how she is anxious to shed her baby weight, Jessica told the magazine: ‘After you have your baby it’s like, “Oh my God, what happened to my body… this is not me”.’Simpson revealed she planned to join Weight Watchers before she learned she was pregnant. Her weight has yo-yoed over the years and she is keen to feel comfortable in her skin again. She went on: ‘It would be nice to feel comfortable in a bikini, but that’s not my goal. I just want to fit into jeans.’
I really… really hate this for her. I hate seeing a woman say she’s not comfortable in her own skin. Gabi Gregg, epic fat-shionista, said something that I think is relevant here: “I’m all for health. I think people should be really aware of what they are putting in their bodies and try to get more active, but the truth is we have to live in the bodies and be happy with the bodies that we have right now, regardless of where we are in our journey to health.”
Like, if Jessica wants to lose weight and stump for Weight Watchers, then hey, whatever. YOLO. But please, for the love of all that is kind and good, stop perpetuating the idea that a woman should be unhappy until she can “fit into jeans,” as if “jeans” aren’t made in every size and she doesn’t have enough money to get new ones. A woman doesn’t need to think less of herself in order to want to change her body and if weight loss is, in fact, this very emotional thing, then trying to bring those negative emotions about herself out of a woman when all you can do is help her eat more vegetables… it’s irresponsible. You don’t fix negative body image by “getting skinny.”Just… if your company so about “feelin’ good” and flying, stop perpetuating poor body image to make money. It might be profitable, but it’s gross.